Friday, November 30, 2007

Alltel's Decline

Anyone who watches TV probably recognizes the Chad commercials from Alltel. It's a classic format that personalizes your company as a likeable laid-back guy, while portraying your competitors as well-meaning but clueless nerds, a format that Apple has used quite well against Microsoft.

The Alltel version of these commercials aren't spectacular - they were cutesy funny at first, then sort of degenerated into just kind of dumb as the ad writers tried to do too much with a good thing. The latest series of ads (the claymation ones at the north pole) are just plain bad, though. Gone is any pretense of the competitors being well-intentioned but dumb; now they're simply incompetent thieves who try to steal everyone's Christmas presents, but get thwarted by an elven SWAT team that throws ninja snowflakes. The commercial doesn't even try to promote a product or service or explain why Alltel is better, it's simply an over-the-top (in a bad way) attack ad on Alltel's competitors that doesn't even come close to making an actual allegation other than Verizon & ATT & all the others are thieving bastards.

Why am I ranting about this? No idea. I saw the commercial a few nights ago and it's been bothering me for a while, so I figured I'd write something.

1 comment:

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